Vine Is Dead: Twitter Pulls Plug on Short-Form Video Service – Variety (Jan 17, 2017)
This isn’t news per se – it was announced some time ago. But the shutdown is notable for coming in the midst of another big video push by Twitter, around live video. Vine was the hot thing back in 2012, but Twitter’s focus has become so much narrower in the past few months that it now doesn’t fit and must be discarded. That’s both sad and odd, because Vine had its legion of fans, it was particularly well suited to basketball highlights, and it made a few stars of its own. But neither those stars or Twitter made money directly from Vine, the experience was always very separate from the core Twitter app, and Twitter’s focus is now elsewhere. It remains to be seen, though, whether Twitter will actually be better served by offering the same live video available elsewhere rather than sticking with one of its most unique forms of content.
via Vine Is Dead: Twitter Pulls Plug on Short-Form Video Service | Variety
The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.
Vote for or share this post
Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.