Roku Mobile App Relaunched With New Program Guide – Variety (Jan 17, 2017)

Discovery has been one of the biggest challenges in TV in the present era. There’s simply so much to watch, and so many ways to watch it, that the old interactive programming guide for live, linear programming simply doesn’t cut it anymore. Netflix has been a master of recommendations for ages now (and famously sponsored a big prize to improve its engine even further), but a variety of others have been working on this too, with Roku the latest. Interestingly, in contrast to Apple’s approach, this feature lives in the mobile app and not the main on-screen user interface, though I wouldn’t be surprised if it arrives there too sometime soon. Of course, the quality of the guide can only ever be as good as the partners that choose to participate – Netflix is a big holdout for the Apple TV app, and as far as I can tell it’s absent from the new Roku feature too.

via Roku Mobile App Relaunched With New Program Guide | Variety


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