Can Snapchat’s Culture of Secrecy Survive an IPO? – Bloomberg (Jan 17, 2017)

It’s an interesting change to see a story like this written about a company other than Apple, which is usually the focus of articles about obsessive secrecy. Snap is of course a private company at this point, and so has had to share very little about its business with very few people, but that will all change with its IPO, so it’s going to have to get better at divulging at least some things to its investors. On the other hand, I always feel like the media likes stories about how secrecy makes things harder for companies – perhaps because it makes things harder for reporters – and yet there’s very little evidence to back up the claim. Some of the best companies are the best at keeping secrets about their products, precisely because they want to control the narrative when the products are ready for release, rather than have others write the narrative for them based on leaks and rumors.

via Can Snapchat’s Culture of Secrecy Survive an IPO? – Bloomberg

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• Snap

• Financials
• IPOs
• Secrecy

• Snapchat is Maturing

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