Twitter’s marketing chief shows off vibrancy in her pitch – Mashable (Jan 13, 2017)
Twitter CMO Leslie Berland spoke at CES about what Twitter is doing to grow its business, and it gets at the root of Twitter’s current problems. The good news is that Twitter seems to have a decent understanding of why it’s stuck when it comes to user growth – people don’t know what Twitter is for, they think it’s a social network, and they think they have to tweet themselves to get value out of it. The problem is that Twitter hasn’t done very much yet to address these three issues effectively, and you could argue that’s Berland’s job now, to the extent that marketing includes product. But of course Twitter has famously had separate heads of product, and Jack Dorsey himself seems to want a strong role in that domain too, which may be part of the problem (that and the inability to retain those heads of product).
via Twitter’s marketing chief shows off vibrancy in her pitch – Mashable
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