WhatsApp ‘enterprise’ platform for businesses already in app – Business Insider (Jan 12, 2017)
The reporting here is based on a Twitter account that claims to be looking into WhatsApp’s code to find hints about what the app’s future business features might look like. Facebook has already said it wants to take WhatsApp in a similar direction to Messenger, with more hooks for businesses to communicate with users manually and through bots, and these would appear to be early signs of that happening in practice. WhatsApp is a challenging property for Facebook in this respect, because it has always eschewed advertising, and anything that smacks of that direction will likely be poorly received by its users, so Facebook is going to have to tread even more carefully than usual as it pursues this strategy. On the other hand, Facebook didn’t spend $22 billion to buy WhatsApp just to shut off its only revenue stream – this was always inevitable.
via WhatsApp ‘enterprise’ platform for businesses already in app – Business Insider
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