Apple in 2016: The Six Colors report card – Six Colors (Jan 12, 2017)

This Six Colors survey of Apple observers is an interesting exercise, because although this is a crowd that’s mostly made up of Apple fans, most are unafraid of speaking their minds and being critical where warranted (a complete listing along with a link to their verbatim comments is at the bottom of the post). The Mac was the area where Apple was hardest hit in this report card, understandably given the mounting frustration over the lack of new desktops, but I found the criticism on the Apple TV side less warranted – it got decent software upgrades, and the few gaps in video content have been filled, though admittedly it’s ever clearer that it won’t be an important gaming platform. It’s well worth reading the whole thing, because it’s a mostly honest evaluation of the tough year Apple had in 2016, with quite a bit of detail from some of the people who follow the company most closely. The big question for Apple is how it balances the need to please this vocal but arguably unrepresentative audience with its massive base of mainstream users – in 2016 it clearly served the latter more than the former, and got hit hard for it.

via Apple in 2016: The Six Colors report card – Six Colors


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