Instagram Starts Rolling Out Video Ads Inside Instagram Stories | Fortune (Jan 11, 2017)
As well as copying Snapchat’s Stories feature for the purposes of capturing more users and more of its existing users’ time, it appears Facebook/Instagram was creating a new channel for ads too. Instagram has already ramped up ads quite a bit to the point where roughly every 10 posts in my feed is an ad, and that’s probably about as far as it can go in the feed. But Stories offer another venue for advertising, and with users who have lots of Stories to view they’ll simply slot in between Stories from friends. Stories are easy to skip, so this shouldn’t disrupt the user experience too much, while delivering decent growth in ad revenue.
via Instagram Starts Rolling Out Video Ads Inside Instagram Stories | Fortune
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