Best Buy launches cord-cutting campaign with website & how-to video – Rich Greenfield (Jan 10, 2017)
This move by Best Buy is both notable and clever – notable because it swings one of the biggest consumer electronics retail brands behind cord-cutting, and clever because Best Buy is selling far more than just online subscriptions here. It’s using the cord-cutting umbrella to sell lots of gear too, from wireless routers to antennas, and even offering to help with installation through Geek Squad and how-to videos. Stuff like this is just going to accelerate cord-cutting even further, pushing it closer to a tipping point where it will cause enormous disruption in the TV industry.
via Rich Greenfield on Twitter
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