Parrot is laying off a third of its drone division – Recode (Jan 9, 2017)

I’ve tagged this one against the Hardware is Hard narrative, because it seems the perfect illustration – thin margins in the face of aggressively priced competition from China is the perfect encapsulation of much of what ails the hardware industry. On the other hand, it’s also notable that Parrot is heading deeper into the enterprise drone market and pulling back from the consumer side – that seems an entirely sensible move in the face of the competition, and should work out better for the company. DJI, though, seems increasingly dominant here, while I’m curious about how GoPro will fare – it faces the same issues as Parrot across its entire business, and may well see similar results in drones specifically.

via Parrot is laying off a third of its drone division – Recode

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• Other Companies

• Drones
• Financials
• Hardware
• Layoffs

• Hardware is Hard

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