Amazon Prime membership approaching 50% of US households, says Baird – Twitter (Jan 6, 2017)

This report from Baird’s retail analysts cites its own survey on several points around selection and Prime. It estimates that there are 55-60 million Prime households in the US, out of around 125m total households. Some of the biggest expansion categories in selection are apparel, office/industrial, and home/kitchen, where Amazon has historically been weaker. There are tons of other data points in the linked report, which is well worth a read.

via Carl Quintanilla on Twitter

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• Amazon

• E-commerce
• Retail
• Surveys

• Amazon Dominates E-Commerce

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