Amazon plans to sell its own line of workout clothes – Recode (Jan 4, 2017)
Taken together with the news that Amazon is one of the potential bidders for American Apparel, this is yet more evidence that it’s very serious about the clothing space. Activewear is one of those categories where some people definitely care about brands and are willing to pay for them, but others just want functional clothing at a decent price, and Amazon could do very well among the latter segment. The rise of activewear at stores like Gap and sister company Old Navy over the last several years is a great illustration of this opportunity, and Amazon is smart to try to tap into it.
via Amazon plans to sell its own line of workout clothes – Recode
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