At CES 2017, Amazon revs Alexa everywhere strategy | ZDNet (Jan 3, 2017)
Amazon has done enormously well with the Echo over the past couple of years, but its biggest challenge remains letting it leave the house. It looks like CES is going to be a showcase of many third party integrations, some of which will make sense and many of which won’t. This is a big success for Amazon, but the big question is still whether it can get Alexa into the most personal and portable of devices: the smartphone. Until that happens, Alexa will be competing with assistants like Siri and Google Assistant which are truly ubiquitous.
via At CES 2017, Amazon revs Alexa everywhere strategy | ZDNet
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