Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting | Adweek (Dec 30, 2016)

One of the big goals for Snap in the coming months is driving faster revenue growth, which means making the tough transition from a niche spending category to a mainstream one for advertisers. That, in turn, means better tools for selling and measuring the performance of ads. It seems some basic machine learning is at play here, which is an interesting advance from Snap too.

via Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting | Adweek

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• Snap

• Advertising
• AI
• Machine learning

• Snapchat is Maturing

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