Snap’s IPO Roadshow Message: We’re the Next Facebook, Not the Next Twitter – WSJ (Dec 29, 2016)

One of the most interesting questions Snap has to answer as it approaches a possible IPO is which company will serve as a better benchmark for its potential – Twitter or Facebook. Part of making the pitch for the latter is demonstrating that Snap is more than just a messaging app, which means focusing on its content offerings and partnerships and the potential ad revenue they might drive. Snap’s recent rebranding and launch of Spectacles are all part of a significant evolution of the company and its identity.

via Snap’s IPO Roadshow Message: We’re the Next Facebook, Not the Next Twitter – WSJ

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• Snap

• Financials
• Identity
• IPOs
• Valuations

• Snapchat is Maturing

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