Not Everyone Wants to Shop on Amazon – WSJ (Dec 29, 2016)

Though the thrust of this piece is that there are lots of people who don’t shop on Amazon, for a host of interesting reasons, the flip side is that 83% of shoppers do use the site at least annually, while over half use it at least monthly. That’s an amazing reach for a single retailer, and Prime of course is intended to drive people from occasional to regular use. That 17% holdout rate is down from the high 20s just five years ago.

via Not Everyone Wants to Shop on Amazon – WSJ

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• Amazon

• E-commerce
• Retail

• Amazon Dominates E-Commerce

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