IAB: Digital Advertising Revenue Breaks Record In Q3 | Digital – AdAge (Dec 28, 2016)
Great summary of US digital and mobile ad spending in the first three quarters of 2016. Overall spending is way up, driven by mobile, while search advertising is mostly shifting from desktop to mobile rather than growing, and video is the only desktop segment that’s growing. However, as we’ve seen from eMarketer and other estimates, a great majority of the total growth is going to two companies – Google and Facebook – so though this all sounds like good news for the broader industry, others largely have to fight over the crumbs that fall from the table.
via IAB: Digital Advertising Revenue Breaks Record In Q3 | Digital – AdAge
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