Amazon 2016 Holiday Shopping Press Release – Amazon PR (Dec 27, 2016)

This is classic Amazon PR – lots of superlatives and relative statements, but nothing concrete, with a smattering of slightly ridiculous “fun facts” about how many cookies could be made with the KitchenAid mixers sold. But there are key points worth noting, including the 9x increase in Echo sales, suggesting a mainstreaming of the product, and the rapid growth in Prime Now. Certainly more fodder for the Amazon dominating E-commerce narrative.

via Amazon – Press Room – Press Release

The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.

• Amazon

• E-commerce
• Retail

• Amazon Dominates E-Commerce

Vote for or share this post

Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.