Report: Snapchat acquires Israeli AR firm Cimagine Media (Dec 26, 2016)

This is a fascinating story in the context of what Snap has done recently with Spectacles. Future Spectacles hardware could bring AR capabilities, but of course AR could also be baked into the Snapchat app in new ways (arguably today’s filters are already a form of AR). Lots of potential here.

via Report: Snapchat acquires Israeli AR firm Cimagine Media

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• Snap

• AR
• M&A

• AR vs VR

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