Snapchat Plays Hard to Get With Celebrities and Influencers – The New York Times (Dec 23, 2016)

Snap (formerly Snapchat) continues to do things differently from almost every other social network out there (though Facebook is imitating it lately). This article details Snap’s approach of treating celebrities like any other user, which is in keeping with its focus on authenticity, but can also be frustrating for big names.

via Snapchat Plays Hard to Get With Celebrities and Influencers – The New York Times

The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.

• Snap

• Celebrities
• Content
• Marketing

Vote for or share this post

Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.