MRC in Talks With Facebook About Auditing Its Metrics | Digital – AdAge (Dec 23, 2016)
Facebook said all the way back in November that it intended to form a measurement council to improve external oversight of its metrics and reporting. This is one of the first concrete signs that it’s moving towards better outside auditing, though it’s not an announced deal yet.
via MRC in Talks With Facebook About Auditing Its Metrics | Digital – AdAge
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