Twitter app bug inflated video ad metrics by as much as 35% – Business Insider (Dec 22, 2016)

Facebook and not Twitter has mostly been in the news for misstating its metrics, but it’s clear that the latter isn’t immune. Although Facebook’s confessions have been embarrassing, it hasn’t had to refund advertisers, but it appears Twitter has, though only over a brief period due to a technical glitch.

via Twitter app bug inflated video ad metrics by as much as 35% – Business Insider

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• Twitter

• Advertising
• Measurement
• Metrics

• Facebook's Bad Metrics

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