Disney-ABC to Produce Snapchat Original Series | Variety (Dec 21, 2016)
One of the biggest challenges facing Snap as it approaches an IPO is providing advertisers with the products and tools they need to make markedly bigger investments on the platform. Getting more professionally produced video content onboard is one way to go about that, and I’m betting this won’t be the last of these deals.
via Disney-ABC Snapchat Shows: ‘The Bachelor’ Watch Party Aftershow | Variety
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