Facebook Says It Has Miscalculated Several More Engagement Metrics – Forbes (Dec 9, 2016)

This was the third time Facebook had to confess to misstating certain engagement metrics, with at least one bug still unresolved at the time of the announcement, and fixes for the rest coming a week or so later. In November, Facebook announced that it planned to create a measurement council to offer more third-party verification, but those plans aren’t concrete yet.

via Facebook Says It Has Miscalculated Several More Engagement Metrics

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• Facebook

• Advertising
• Metrics

• Facebook's Bad Metrics

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