Galaxy Note 7 recall did not damage Samsung brand in U.S.: Reuters/Ipsos poll | Reuters (Nov 20, 2016)

The actual findings here are more complex than the headline suggests – those who had used Samsung devices tended to be relatively unfazed by the recall, while non-users’ opinions were swayed more, results that have been borne out by other surveys too. In other words, Samsung shouldn’t lose many customers over the recall, but might find it a little harder to win converts.

via Galaxy Note 7 recall did not damage Samsung brand in U.S.: Reuters/Ipsos poll | Reuters

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• Samsung

• Brand
• Recalls
• Smartphones

• Samsung Bungled the Note7 Recall

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