Facebook finds more exaggerated ad data – Engadget (Nov 16, 2016)
This was the second time Facebook had to confess to screwing up metrics, this time as a result of an internal review following the first incident. Kudos to the company for conducting the audit, though it won’t have reassured advertisers or publishers to hear that additional metrics were inaccurate. Here’s Facebook’s own post about the errors, which covered several areas across Instant Articles, videos, and clicks and views across other content.
via Facebook finds more exaggerated ad data
The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.
Vote for or share this post
Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.