ANA Pushes Facebook for Greater Measurement Transparency – WSJ (Sep 30, 2016)

Following Facebook’s first metrics mishap in September, the Association of National Advertisers issued the first call in what’s since become a steady drumbeat of requests for Facebook to open itself up to outside auditing of its metrics for advertisers and publishers.

via ANA Pushes Facebook for Greater Measurement Transparency – WSJ

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• Facebook

• Advertising
• Metrics

• Facebook's Bad Metrics

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