55 percent of online shoppers start their product searches on Amazon – Recode (Sep 27, 2016)
This data – from a survey by BloomReach – shows just how powerful Amazon has become as a shopping destination: over half of online shoppers start with this single destination, versus just 28% at a search engine like Google, which would give them multiple destination options. Other retailers combined accounted for just 16% of the total, so Amazon is totally in a class of its own here.
via 55 percent of online shoppers start their product searches on Amazon – Recode
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